WHO IS SO...?

Our mission is to offer high quality fragrances that suit all tastes and budgets, as we believe that beauty should be inclusive and available to all!

By working with some of the best names in the perfumery industry, we're able to offer fragrances produced by some of the finest fragrance houses, but at prices that won't break the bank.

OUR SO...? SCENTS

With over 50 irresistible scents to choose from, ranging from the rich and bold, to the sweet, fruity and floral, there is a So...? scent to fit every style, mood and occasion. Behind each scent hours of work and research have gone into the development to make sure we fulfil our promise of quality and affordability. For inspiration and new ideas, our talented London based in-house design team draws inspiration from a wide range of influences, including catwalk trends and high-street fashion, travel, blogs and social media. We pride ourselves on bringing our customers unique perfumes that are designed to empower the wearer, and impress anyone she should meet!

CRUELTY-FREE

How we source our perfumes and the ingredients that go into them is really important to us. That’s why since the creation of the So…? brand in 1994, we have never tested any of our products on animals, and neither has any other organisation arranged animal testing on our behalf. You can read more about our animal testing policies here.

SO…? IS WORLDWIDE!

In 2019, the So…? brand is present in more than 30 countries over 5 different continents, and has become something of a cult beauty favourite worldwide.
To find out if So…? is available in your country, please contact us here