Here at So…? we are #CrueltyFree and #VeganFriendly !

We take the utmost care in how we source our ingredients and create our scents. We have never and will never test on animals and neither have any other organisation arranged animal testing on our behalf. In a world where there are so many alternative to testing on animals, we are still wondering why so many companies do.

Happy Pina Colada Day!

A lot of us can agree that when we hear the words ‘Pina Colada’ we either think about sitting on a beach sipping one or we think about ‘The Pina Colada Song’, and of course we think about Body Mist by So…? Pina Colada.

How did you spend International Kissing Day?

To celebrate, we created a video asking our followers what kissing means to them, if they remember their first kiss and what their favourite on-screen kiss is.
Here are some of So...? Fragrances favourite kissing moments.

Allow yourself the opportunity to Escape This Summer and dream about the destinations below. Each destination has been carefully chosen for its natural beauty, breath-taking views and unforgettable adventures. We know which one we would choose, do you?...

Everyone is aware of PRIDE month however, for the LGBTQ+ community it is an event that they wait for each year. Every June the LGBTQ+ community comes together for a monthly celebration of.....

As you may know, we created a Summer Glow Box full of Summer essentials to help you along the way with your post-quarantine Glow-up.